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*1

"생각을 바꾸면, 당신의 세상이 바뀐다."

Norman Vincent Peale

*1

"왜 그런지 궁금해. 왜 그런지 궁금해.
왜 궁금한지 궁금해.
왜 궁금한지를 왜 궁금해 하는지가 왜 궁금한지 나는 궁금해."

-리처드 파인만

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머리로 이해하고, 가슴은 쿵쾅쿵쾅 뛰고, 방향이 명확하면 변화가 가능하다.

좋은 브랜드 디자인은 기업의 가치관을 담는다. 멋지고 예쁘고 세련된 로고를 만든다고 그게 사업의 성공으로 이어지지는 않는다. 성공적인 리브랜딩은 단지 이름이나 로고를 멋지게 바꾸는 것이 아니다. 현재의 브랜드가 그 회사의 비전, 메시지, 문화와 어울리는지를 점검하는 것이다.

-May 2013 DBR 중

브랜드 경험 (BX-Brand Experience) 디자인

-BI(Brand Identity)

-CI(Corporate Identity)

-UI(User interface)

-UX(User Experience)

*2

즐기고 또 즐기자.

내가 즐겨야 남도 즐긴다.

내가 즐기지 못하면 남은 더 지루해한다.

나도 재미없어서 안쓰면 남은 아예 쳐다보지도 않는다.

이것저것 시도해보는것은 좋지만,

일단 기본은 내가 좋아해야 하는것.

잊지말자!

*2

쁘이 쁘쁘이!

distorte:

staff:

It’s been almost a year since our first sponsored post appeared in Tumblr Radar. Since then, our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.
We’re incredibly proud of our partners’ creativity and have been constantly amazed by how well these creations can fit into our Dashboards. So today we’re bringing these posts over to our mobile apps.
It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.

Guts, you gotta work on this corporate voice you’re developing. It is “incredibly” creepy to deliver bad news with this faux-smile plastered across your face. People are not stupid. Income is necessary. Try addressing it with a modicum of honesty and the audience might respond more favourably. 

distorte:

staff:

It’s been almost a year since our first sponsored post appeared in Tumblr Radar. Since then, our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.

We’re incredibly proud of our partners’ creativity and have been constantly amazed by how well these creations can fit into our Dashboards. So today we’re bringing these posts over to our mobile apps.

It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.

Guts, you gotta work on this corporate voice you’re developing. It is “incredibly” creepy to deliver bad news with this faux-smile plastered across your face. People are not stupid. Income is necessary. Try addressing it with a modicum of honesty and the audience might respond more favourably. 

(via nostrich)